Introducing: Returnament 2022
Amid all-time-high return rates, Pitney Bowes created a competition to find the best balance between returns convenience and just enough friction
Mid-term report cards
Halfway to peak 2021 and amid pandemic recovery, we asked consumers to grade their online order experiences by retail category.
Packaging in the age of YouTube
We return to one of our most popular topics—what consumers believe packaging is worth. Gen Zers (among others!) continue to surprise us.
Like having a limb ripped off
We asked consumers how they felt about various returns initiation processes. The responses were mostly metaphorical.
How many deliveries are too many?
More than half of consumers have become more aware of the growing mountain of boxes at their doors since the start of the pandemic. Few feel inclined to change it.
Value wins over values
US consumers prefer ecommerce brands who offer easy order experiences over those who focus on values & beliefs (if given the choice).