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Welcome to the 2021-2022 Order Experience Index

Our annual report uses consumer surveys and ecommerce benchmarks to give retailers insights on each step of an ecommerce order.

 

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What is an order experience?
From the consumer’s perspective, we think of it in four parts:

Order: How fast is fast when quoting delivery dates?

Estimated delivery dates create a promise—and consumers will hold a retailer to it.
Order: How fast is fast when quoting delivery dates?

Delivery: What do consumers expect from a retailer’s tracking platform?

Tracking platforms get an astonishing amount of consumer engagement.
Delivery: What do consumers expect from a retailer’s tracking platform?

Unboxing: Who is the MVP of packaging materials?

Consumers assign more value to packaging than you might think.
Unboxing: Who is the MVP of packaging materials?

Returns: Which RMA processes will leave shoppers with a vendetta against your brand?

78% of consumers called their most online return experience “inconvenient.”
Returns: Which RMA processes will leave shoppers with a vendetta against your brand?

Discover all of the insights

We developed the 2021-2022 Order Experience Index as a resource for online retailers to make data-driven decisions for each step of the order experience—in 2022 and beyond.