Consumer Connect

Engage with shoppers throughout the entire post-purchase journey

Consumer Connect is a new, self-service post-purchase marketing solution for retailers and brands.

Consumer Connect helps you take advantage of every touchpoint along your customer’s journey, and transforms post-purchase interactions from just “Order Tracking” to an extension of your brand experience.

You now have the ability to support customers across points in their journey that were previously underutilized and not thought of as engagement opportunities.

With this solution you can create marketing and campaign real estate where it did not exist before.

Solution benefits offered to retailers and brands include:

Driving sales
Decreasing WISMOs
Increasing loyalty and customer lifetime value

View data sheet

Consumer Connect at a Glance

Customer facing templates – branded tracking and marketing

Vivid – rich, visual experience
Linear – features point to point mapping capability
Spartan– functional, data-driven, modern and simple

The Publishers Canvas – content management system for post purchase

Promotions and cross selling
Rich brand exposure
Product recommendations

Coming Soon: InSite Zone – real-time data and analytics

Self service access to data
Comparative benchmarking
Insights and actions

Video : Lila Snyder, Executive Vice President and President, Pitney Bowes Commerce Services

Consumer Connect: Pitney Bowes Post-Purchase Marketing Solution for Retailers

Lila Snyder discusses how retailers and brands can exceed their customers’ expectations during the post-purchase experience, by leveraging every consumer touchpoint to build brand awareness and strengthen customer loyalty.

screenshot from Consumer connect product

Video : Lila Snyder, Executive Vice President and President, Pitney Bowes Commerce Services

Connecting Retail Brands and Consumers after the 'Buy' Button

Lila Snyder provides insight as to how retailers and brands can exceed their customers’ expectations during the post-purchase experience, by leveraging every consumer touchpoint to build brand awareness and strengthen customer loyalty.

Drive engagement and sales with a best-in-class order tracking and post-purchase experience

Capabilities

Onbrand Tracking Experience

Now you can deliver an order tracking experience to your shoppers, and one that is on-brand and consistent with your own site.

Multi-carrier visibility
Email/SMS/social notifications
Extension of your site experience

Post-Purchase Engagement

Take a targeted approach: you know who these shoppers are, what they have opened their wallet for, and what you can sell them. Give them relevant communications in a timely manner.

Integrated marketing campaigns
Social channel amplification
Cross-sell via product recommendations

Seamless Returns

Making the shoppers return process pain-free will help address their needs and retain them as loyal customers. Your shoppers need only to open the last email from your brand and initiate returns.

Branded, customizable experience
Easy-to-use, guided UX starting from any tracking notification
Leverage industry-leading PB Returns Services

24/7 Self-Service CMS

Customize your ideal post-purchase experience, instantly make changes and optimize in real time. Access analytic dashboards with real-time data and insights.

3 fully branded, customizable templates
No custom development – create campaigns in minutes
Simple integration with carrier, order and product feeds

Ideas & Insights

BOXpoll

A weekly survey of consumers on a wide variety of ecommerce topics with the best of our findings published every month.