Let’s get digital (with returns)
Our first BOXpoll topic of the year came to us from one of our clients, an apparel brand whose target demographic is women age 45+.
BOXpoll Weekly Trackers
Interactive charts with real time consumer data on the pandemic, the economy and ecommerce
Episode 14 – Barriers to multicarrier ahead of peak and 2023
Latest from this Topic
America’s next top shipping headache
Online retailers cite difficulty comparing carrier cost structures as their number one domestic delivery challenge.
Peering into Santa’s shopping list
42% of consumers expect higher free shipping thresholds, but 80% say they’ll buy online more or the same as last year. <br>The top categories shoppers plan to buy online for holidays are apparel, electronics, toys, media/entertainment, and beauty.
Over the river and through the woods to drop off pants and shirts
70% percent of online retailers offer returns drop-off and the average US consumer is willing to go 8.7 miles for it—but retailers should consider shoppers’ total travel distance.
Defining “fast” and “too far” above the 49th parallel north
The average Canadian consumer typically travels less than 6 km to drop off an online return and is willing to go almost 9 km.
Your customers’ growing procrastination is costing you
Trunk time. It’s a term we coined back in 2003 to call attention to how long consumers tend to wait before returning an online purchase, often because of the perceived inconvenience of having to travel to a returns drop-off location.