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Spandex killed the bracketing star
The unexpected (and profit-driving) side effect of elastic waistbands on return rates
Packaging in the age of YouTube
We return to one of our most popular topics—what consumers believe packaging is worth. Gen Zers (among others!) continue to surprise us.
Commutes and curation
You’ll be surprised how reopening offices is impacting the subscription industry.
Have normal, will travel
Nearly half of consumers are taking more than one trip this summer, driving spending habits in new directions
Guess who’s coming to deliver
Recognition and uncertainty reshape consumers’ relationships with delivery drivers.
Putting on or taking off the COVID-19?
The majority of consumers have seen their weight change during the pandemic, driving new purchases across product categories.
Consumers may be six feet apart, but 1 in 3 appear to be hovering over the ‘buy’ button.
Value wins over values
US consumers prefer ecommerce brands who offer easy order experiences over those who focus on values & beliefs (if given the choice).
Rockwell was right: somebody’s watching (and we’re mostly ok with it)
Most consumers have become inured to highly personalized retail marketing. But many are getting creeped out.
"Sometimes the only thing I have to look forward to."
Amid the monotony of pandemic life, consumers find value in receiving and unboxing online deliveries.