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Checking the green box
Brands are weighing the business value of sustainable products and packaging. Here’s what consumers think.
Rockwell was right: somebody’s watching (and we’re mostly ok with it)
Most consumers have become inured to highly personalized retail marketing. But many are getting creeped out.
"Sometimes the only thing I have to look forward to."
Amid the monotony of pandemic life, consumers find value in receiving and unboxing online deliveries.
Guess who’s coming to deliver
Recognition and uncertainty reshape consumers’ relationships with delivery drivers.
Putting on or taking off the COVID-19?
The majority of consumers have seen their weight change during the pandemic, driving new purchases across product categories.
Consumers may be six feet apart, but 1 in 3 appear to be hovering over the ‘buy’ button.
Value wins over values
US consumers prefer ecommerce brands who offer easy order experiences over those who focus on values & beliefs (if given the choice).
All at once: when consumers, culture, and COVID-19 collide
What we’ve discovered—and still have to learn—about the new age of ecommerce order experiences.