Ultra-fast delivery: Worth the hype?
For consumers making casual purchases, the option of free next-day delivery has a negligible impact on cart abandonment, and instead cannibalizes those who would otherwise opt for standard ground delivery. For consumers making time-sensitive purchases, the option of free next-day delivery reduces cart abandonment, but more significantly cannibalizes those who would otherwise opt for store pickup.
Peering into Santa’s shopping list
42% of consumers expect higher free shipping thresholds, but 80% say they’ll buy online more or the same as last year. <br>The top categories shoppers plan to buy online for holidays are apparel, electronics, toys, media/entertainment, and beauty.
Santa’s hunting for discounts
It’s the most wonderful time of the year… for people who aren’t trying to forecast ecommerce peak demand amid inflationary pressures
America’s ecommerce exceptionalism?
Consumers are willing to pay similar shipping amounts from Canada and China, revealing a belief that it’s just as difficult to deliver items from Canada to the US as it is to deliver items from China.
What is green worth?
More than one-third of all consumers—and more than half of Gen Z—are willing to pay for retailers to take some sort of action to reduce their order’s carbon footprint. Gen Z is willing to pay more than double the average.
Leaky international checkouts
Between 71-82% of shoppers say they’ve abandoned orders from the U.S. because they did not want to risk paying import duties due to DDU shipping.
Patience may not be dead... yet
Most consumers prioritize price over shipping speed and brand loyalty. But if delivery is too slow, retailers risk losing the purchase entirely.
Packaging in the age of YouTube
We return to one of our most popular topics—what consumers believe packaging is worth. Gen Zers (among others!) continue to surprise us.
Like having a limb ripped off
We asked consumers how they felt about various returns initiation processes. The responses were mostly metaphorical.
Checking the green box
Brands are weighing the business value of sustainable products and packaging. Here’s what consumers think.
How many deliveries are too many?
More than half of consumers have become more aware of the growing mountain of boxes at their doors since the start of the pandemic. Few feel inclined to change it.