Ultra-fast delivery: Worth the hype?
For consumers making casual purchases, the option of free next-day delivery has a negligible impact on cart abandonment, and instead cannibalizes those who would otherwise opt for standard ground delivery. For consumers making time-sensitive purchases, the option of free next-day delivery reduces cart abandonment, but more significantly cannibalizes those who would otherwise opt for store pickup.
The Rorschach calendar test goes international
Retailers should avoid setting international shipping prices at checkout based solely on the cost of shipping and consider placing premiums in market where consumers value speed more highly.
No post on Sundays
This month on BOXpoll, we wanted to get more insight into how consumers think about delivery days.
America’s ecommerce exceptionalism?
Consumers are willing to pay similar shipping amounts from Canada and China, revealing a belief that it’s just as difficult to deliver items from Canada to the US as it is to deliver items from China.
International carts gone MIA
Expectations around cross-border delivery aren’t changing—but more international shoppers think shipping is too slow.
Patience may not be dead... yet
Most consumers prioritize price over shipping speed and brand loyalty. But if delivery is too slow, retailers risk losing the purchase entirely.
Slow your roll
Fast delivery isn’t as fast as you might think — and might not be worth as much as it recently was.
Reconsidering the need for speed
In the aftermath of pandemic-fueled shipping delays and in anticipation of ecommerce’s largest peak ever—we asked consumers, what does “fast” shipping mean anymore?
Value wins over values
US consumers prefer ecommerce brands who offer easy order experiences over those who focus on values & beliefs (if given the choice).