Close Enough Is Not Good Enough:
Why Hyper-Accurate Location Data Matters for Insurance
Narrow the gap between estimated and actual location data to improve profits.
Insurers stake their businesses on the ability to accurately price risk when writing policies. They often use an estimated location to determine premium pricing, and while the gap between the estimated and actual can be insignificant, room for error exists – and that error can be costly. Read Close Enough Is Not Good Enough: Why Hyper-Accurate Location Data Matters for Insurance, a Forbes Insights report sponsored by Pitney Bowes ®, to learn how and why accurate location intelligence can help insurers minimize underpricing risk and adverse selection. The paper includes a study that quantifies the benefit of hyper-accuracy.
Read the Forbes Insight report on the importance of accurate location data to the insurance industry.