Understanding the different perceptions of digital leads to more successful total transformation

The insurance industry’s and consumers’ differing views create barriers to a digital strategy.

Is digital transformation exactly what the insurance industry needs? Or is it an overall business strategy that transforms how everyone within the organization works, not only improving processes through technology, but also considering consumer needs and wants?

With digital transformation a primary goal of insurance organizations, the Aite Group report — The Meaning of Digital in Insurance: A Total Transformation Strategy — identifies the different perspectives of what digital means and provides insights into how to overcome the challenges.

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The meaning of digital in insurance: A total transformation strategy

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