Function of Beauty uses Pitney Bowes Designed Delivery solutions to meet customer delivery expectations

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Unique Challenge

Meet different customer needs while effectively managing costs
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Our Designed Solution

Customer-driven blend of Standard and Expedited delivery services
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Why Designed Works

Transform diverse customer needs into cost-savings for Function of Beauty and enhanced experience for end customer
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Function of Beauty is the world leader in customizable beauty, with hair, skin, and body care products made for you (and only you).

"When we started experiencing exponential growth, we knew we needed a delivery solution that would match our values–putting the needs of our customers first–while supporting our continued growth.”
— SVP Operations, Function of Beauty
multi-colored shampoo bottles

The Challenge

When Function of Beauty, an innovative, digitally native beauty brand, started experiencing exponential growth, the demand for its made-to-order beauty products created a backlog that slowed delivery. Initially, an expedited-only delivery solution helped clear the backlog and drove customer satisfaction—resulting in a 92% volume increase—but it also created a cost burden for the growing brand. Function of Beauty’s personalized beauty products are primarily available through a custom subscription catered to each of their customers. To continue to provide this high level of customer experience, the company identified two types of delivery needs: first-time buyers who–after having a unique product designed just for their needs–are eager to get their order quickly, and refill customers whose orders are less time sensitive. Function of Beauty needed a solution that could meet the expectations of their new customers while maintaining a cost-effective approach for predictable refill orders.

The Challenge

When Function of Beauty, an innovative, digitally native beauty brand, started experiencing exponential growth, the demand for its made-to-order beauty products created a backlog that slowed delivery. Initially, an expedited-only delivery solution helped clear the backlog and drove customer satisfaction—resulting in a 92% volume increase—but it also created a cost burden for the growing brand. Function of Beauty’s personalized beauty products are primarily available through a custom subscription catered to each of their customers. To continue to provide this high level of customer experience, the company identified two types of delivery needs: first-time buyers who–after having a unique product designed just for their needs–are eager to get their order quickly, and refill customers whose orders are less time sensitive. Function of Beauty needed a solution that could meet the expectations of their new customers while maintaining a cost-effective approach for predictable refill orders.

multi-colored shampoo bottles


Our Designed Solution

Rather than using a one-size-fits-all solution, Pitney Bowes designed a blended, customer-driven delivery solution for Function of Beauty’s unique challenge. Their designed solution balances speed and cost by triggering expedited delivery for new customers and standard delivery for repeat customers. The hybrid solution meets Function of Beauty’s customer expectations—no matter who they are—while also aiding in their goals for new customer acquisition and delivery cost savings. Additionally, the Pitney Bowes BOXtour solution empowers Function of Beauty to know where and how their packages are being handled, giving them the power to make the best decisions and pivot when needed.

"Our company was born from the belief that there is no one size fits all and that each person deserves a product just for them. We appreciate that Pitney Bowes treats us with the same care we treat our customers, consulting with us to meet our unique delivery needs rather than limiting us into a one-size solution.”
— Chief Marketing Officer, Function of Beauty

Why Designed Works

Function of Beauty’s highly personalized beauty offerings and varying customer needs called for a flexible delivery solution. Pitney Bowes Designed Delivery approach—from configuring a bespoke delivery solution to collaborating on innovative features—allowed Function to continue to grow with peace of mind that Pitney Bowes will continue to flex and grow with them as a long-term partner. Pitney Bowes and Function of Beauty look forward to continuing this strong partnership and collaborating hand-in-hand to ensure that we are evolving to meet their needs, sharing ideas and input on new features that will continue to improve the customer experience and enable growth.

 

Learn more

Find out if your company is a candidate for our Designed Delivery services--or Pitney Bowes' other modular solutions